18.12.12

Hoboken Coffee Roasters | Guthrie Local Shop

"what city, what town
so many roads 
mothered in stone 
surrounded by bones 
it feels so alone 

the last waltz
don't mean the last dance is over."
the band - the last waltz
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Priscilla Ahn music video style, Trey and Mallory had a dream.  A coffee shop, opened and run with heart and soul.  Made to meet, know and love people.  Napkin sketching and imagining.  Cue the harmonica.  Penny pinching and saving.  Waiting patiently.  Honing in on the details: a coffee shop where they not only ground and brewed the coffee, but even roasted it themselves.  Where every cup, every sip, every flavor was the reward of many hours of effort, not a simple online shipment order.  The coffee house would be for family, for strangers, for their kids, for us, for we, for love.  They dreamed.
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And it's funny.  Amidst an ex-Oklahoma-state capitol-turned-Small-Town-USA, where there are too many antique shops, a "Cowboy Cafe" and Stables Diner, and a town centerpiece (the highschool football field), where grand-dads and toddlers wear Ariat's and Wranglers, where the choirs sing every Sunday in all four side-by-side churches, where 25 buildings are empty and for sale, where the parking outside looks like a Ford F350 commercial, where the entire, conservative, drawled town takes off work early to watch the homecoming parade at 2:00 pm, where not a single chain store is allowed to open (the city council wouldn't allow it), where the older ladies gossip at the hair salon, where the culture is a country-people who "grew up workin' on the land," where they "fell in love with a small town woman and... a few years later... seven people livin' all together in a house built with his own hands," where tornado shelter signs are plaqued to old brick, where cobblestone says a weary "hello." under the worn-down parts of asphalt, where all the fine folks, bless their heart, are meat-and-patate-a's folks, where mom's yell down the street "HEY! All ya'lls better getch yur-selves up that hee-ill! School's startin'! And you otta be busier than a one-legged man in a butt-kickin' contest!" - in this town - a young family who seems to fit the Portland, Greenwich Village, Kinfolk world, did the beautiful and opened up their dream.  And a little lady in her skinny jeans, head wrap and moccasins pours over a cup (made with love), while her forever-boy mans the french press in his hoodie - very skater-meets-hipster like.  And it's Guthrie, Oklahoma.  Not a trendy new chain in Chevy Chase, or a typical mountainside place in Vancouver.  In the land of fried chicken bucket bets, hunting, Carhart jackets, leather boots and Stetson cowboy hats this couple, and their new baby girl named Harvest, have successfully stayed true to their personal vision and personality and the entire town is simply smitten with them.   An Anthropologie in the middle of a rodeo.  This hasn't been done.  It's brave.  And it's working.  Watch out - this sleepy sweet town is on the rise, and because of people like Trey + Mallory, it's going to be a different place in five years.  Better.  Home-ier.  Lovelier.
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"Oh, we wrote our blue-prints and design ideas on notebook paper!" They drive a very simple car, Trey actually bikes almost everywhere, they've saved and saved and saved so they can do it "right" and not get themselves into the crazy world of debt, they waited.  "And prayer, Kristen," Mallory told me with a gentle head-shake and tight-lips - if she could let herself, she probably could have cried - "God has taken this and made it so much more than we ever thought it could be.  You can do the numbers and the math, and then God just blows it all away.  He's blessed us.  Prayer.  We spent so much time in prayer.  He's been so good."
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And now their people-oriented, town-focused, made-with-love, share-their-hearts coffee house is real.  It's hard.  And you can see it. And it's not an idea anymore.  Hoboken Coffee Roasters is open.
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The unroasted beans below and the eye-catching roaster above //
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Roasted beans!  About to be ground...
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The stories in this small building could delight your soul for hours.  The $20 Chandeliers Story.  The Sweatshirt In The Guthrie Sports Museum Window Story.  The Crib in the Corner Story. The Home Made (nearly) Everything Story.  The Blue Print Story.  But, really, the story Mr. Woods and his Woodsy Wife and round Harvest Woods want you to know about is the one where Love came to earth, and did good and beautiful (and eternal) things, so we can spend our life (forever) enjoying good and beautiful things, and we don't have to fear the evil and ugly.  They want you to know the story about how Love changes everything - your soul and your cup of coffee.

||| follow hoboken coffee on twitter | instagram | facebook |||
and props to their designer, emma dime, for the remarkable logo!

21 comments:

  1. love love love. it's so cute and you captured its heart so well.

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  2. this is wonderful. you are such a storyteller and this is beautiful and full of heart. :)

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  3. me and my coffee-loving husband approve this blog post. :P

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  4. Love this story! And wish this place wasn't so far away :)

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  5. Anonymous18.12.12

    This place looks adorable!!! <3 I love all the details you captured.

    - eliza

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  6. goodness, this is one of the sweetest & most tender of business stories yet. putting it on my bucket list to visit Hoboken someday!

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  7. This is my husband's dream! Maybe someday :-) Thank you for this beautiful story.

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  8. i want to go there. this is amazing! i can almost smell the coffee and feel the atmosphere. goodness i can't get enough of the edit too!! <3

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  9. beautiful and honest. I seem to get lost with my thoughts while scrolling through these beautiful photos.

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  10. You never cease to amaze me with your delicately threaded words and photographs. Thank you for giving a huge "shout-out" to my personal favorite coffee spot.

    Our paths nearly crossed so many times while you were in town... Maybe next time. :)

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  11. This is lovely - small businesses like this make me happy. The whole feel is hipster and Kinfolk-ish, and it just makes me happy. :)

    You captured this little place beautifully. :)

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  12. this is amazing. I'd totally go there for coffee, whether I like coffee or not. you can just sense the awesome atmosphere (the most important part about coffee shops) through these pictures. you did a fantastic job, as did they. I'm going to Oklhoma City fall 2013 and boy I'd love to stop in there. xx

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  13. woah, love this SO MUCH. really really good. this makes me want to take a little road trip down there...

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  14. Anonymous20.12.12

    Oh my word! You did an amazing job capturing their little coffee shop! Love them and love their coffee! Trey's mom, Joy, and I are friends from college and we have had the blessing of watching each others kids grow up. What a gift to them - you are amazing! :)

    Cindy Dickey

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  15. Anonymous21.12.12

    Wow - I live far away in (at the moment) the cold woods of New England and I so enjoyed this story of victory this windy and wet night - in this world of rush rush - and more is better - these written words and the pictures touched and "warmed" my heart - it made me want to take a "road trip" and sit at one of those tables with a cup of joe - basking in the "atmosphere" of peace and hormony - watching the world inside and out slide slowly by - anticipating every moment and more important - enjoying every moment. Thank you for the lovely and warm words on this frosty eve. Congratulations to this sweet couple and their little girl for making a dream come true - for their vision and for their "faithfulness"

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  16. Absolutely wonderful whimsical pictures, Kristen!
    We're so excited about Hoboken. Guthrie's been in such need of an awesome hang out place for years.

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  17. Beautiful photos - love the colors!

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  18. Anonymous17.3.13

    I'm bummed. I live in Hoboken nj

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  19. Anonymous20.3.13

    Sufjan!! Have to make sure to stop in if I'm ever in the area! Love from Canada

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Oh, you've made my day! Thank you for the thoughts and words!